Strategic Planning

Franchise Specialists has facilitated numerous franchisors through a strategic planning process. This is often the best place to start when first looking to develop a franchise model. It is critical that a company and its management be unified in its beliefs, clear about its vision and committed to executing their roles in achieving clearly defined objectives. A Strategic Plan creates unified thinking and a detailed action plan to achieve growth. It defines the culture and values of the company. Key areas that are focused on during the strategic planning process include:

• internal strengths and weaknesses
• external opportunities and threats
• competition
• strategic points of differentiation
• company values and beliefs
• brand promise
• detailed action plan to achieve defined objectives
• long term vision or painted picture
• organizational structure and key people required to achieve the vision
• financial modeling